Beijing, Shanghai and Hong Kong, China
In 2010 and 2012, yucolab developed two pieces of animation for Apple Computer (China) branding promotion during the Chinese New Year. Riding on the sleek and stylish features of Apple’s product, these elements are incorporated into the animations to bring out themes of Tiger and Dragon respectively. During the 2-weeks promotion, Apple Store in Hong Kong, Shanghai and Beijing use the animation as a screensaver on every of its product and shop display. For more, at Shanghai Nanjing Road and Beijing Sanlitun Village which are both well know of the high traffic, giant LED outdoor screens next to the Apple Stores also featured the animation to catch eyes of the shoppers.